Overview:

This skincare brand was facing challenges with inconsistent social media engagement, lackluster follower growth, and a disorganized content strategy. Our agency was tasked with developing a cohesive, results-driven social media management plan to boost brand awareness, foster stronger connections with the audience, and ultimately drive follower growth and sales.

Implementation:

With the new strategy in place, our agency initiated a gradual but consistent shift in Cerulean’s social media presence. We diversified content with visually appealing images, educational posts, and glimpses of the texture, keeping the audience intrigued.

Results:

The results were astonishing:

• Enhanced Engagement: Within three months, Cerulean Skincare witnessed a 60% increase in user engagement, evident through likes, saves, and shares.
• Follower Growth: The brand successfully attracted a wider and more engaged follower base, experiencing a 45% increase in followers.
• Consistent Branding: The cohesive content strategy allowed Cerulean Skincare to communicate its unique brand identity, reinforcing brand recognition and trust among the audience.

Conclusion:

Cerulean Skincare’s collaboration with Coco Social – Social Media Management Agency turned their social media presence around. The tailored strategy not only increased engagement and follower growth but also solidified the brand’s identity. With a dedicated approach to social media management, Cerulean is now on the path to becoming a recognized and trusted name in the skincare industry. With our optimised strategy the brand was able to obtain the monthly reach of 1 Million users per month.